THE OBD BLOG

Hey guys! I have to share something pretty wild with you—something that started as a random thought, turned into a goal, and then, out of nowhere, actually happened. A few months ago, I mentioned on a Monday morning team call that I had this little dream: I wanted to see myself on a billboard in […]

There’s this saying in the business world that “the riches are in the niches.” You’ve probably heard it a million times. And sure, I get it—the idea is that if you focus on a specific niche, you become the go-to expert, and that can be great for business. BUT… I’m here to tell you that […]

You know that feeling when you’re doing all the things—checking off boxes, making progress, hitting goals—but something still feels… off? Like, you’re still passionate about your work, but the spark isn’t quite the same? Yeah. That’s been me lately.For months, I’ve felt like I’m at a weird crossroads in my business. Not because I don’t […]

Going above and beyond for clients isn’t just a nice-to-have—it’s the not-so-secret ingredient for building strong relationships, earning referrals, and confidently charging premium rates. But let’s be real for a second: there’s a fine line between overdelivering and letting things spiral into scope creep. If you’ve ever found yourself saying, “Sure, I can do that,” […]

As designers, we know the power of visuals—but what about the power of words? Words are more than just tools for communication; they’re seeds we plant to shape our lives, our brands, and the perceptions of others. As we step into a new year, I’ve been reflecting deeply on how intentional language can transform not […]

The start of a new year always brings a sense of possibility. It’s the perfect moment to reflect, reset, and look ahead. For many, this means drafting a list of New Year’s resolutions: eat healthier, save more, hit the gym. But let’s be honest—how often do those resolutions last past February? If you’re like most […]

The holiday season always seems to bring a special kind of magic — one that invites us to reflect, connect, and give back. For me, giving back isn’t just a seasonal gesture; it’s deeply woven into the fabric of my life and work. Supporting nonprofits and using my creative talents to make a difference has […]

I never imagined I’d call myself an author. As a creative, my comfort zone has always been art and design—expressing myself visually, not through words. Yet here I am, sharing one of the most personal parts of my journey in an anthology alongside nine other inspiring women. My chapter, Transforming Pain into Power, delves into […]

The holiday season is finally here, and while it’s easy to press pause, kick back, and fully dive into the festivities, I’ve found it’s also the perfect time to invest in my business and set myself up for the best possible start in the new year. Don’t get me wrong—I’m all about cozying up with […]

Hey there! I’m Kim Russo, the founder of On Brand Designs and creator of the Profitable Brand Designer course. Along with my amazing partner, Jeremy, we’ve been diving deep into the world of brand design. In our latest podcast episode, we uncovered the fascinating role color plays in branding—and how it influences the way your […]