Hey there! I’m Kim Russo, the founder of On Brand Designs and creator of the Profitable Brand Designer course. Along with my amazing partner, Jeremy, we’ve been diving deep into the world of brand design. In our latest podcast episode, we uncovered the fascinating role color plays in branding—and how it influences the way your audience connects with your business. Color goes beyond aesthetics; it’s about self-expression and showing up authentically in your brand. Let’s break down some of the key insights from our chat and explore how you can use color to reflect the heart of your brand.
Your Brand is a Reflection of You
Branding is so much more than a polished logo or a catchy slogan—it’s an extension of who you are. Especially as entrepreneurs and creatives, our personal stories and values shape our brand identities. In this episode, I shared how important it is to embrace authenticity in your branding. It’s about showing up as your true self, and letting that shine through every visual element. When your brand reflects who you are, it creates a deeper, more meaningful connection with your audience. People want to see the real you.
Color Psychology: More Than Meets the Eye
We dove into one of my favorite topics: color psychology. The colors you choose for your brand aren’t just about what looks good—they carry emotional weight and tell your brand’s story. Whether it’s the bold energy of red, the calm trustworthiness of blue, or the warmth of yellow, every hue has the power to evoke specific feelings and shape how your brand is perceived. We talked about how making intentional color choices can create a strong emotional connection with your ideal clients.
Introducing the Strategic Brand Planner
In this episode, I also shared a bit about the Strategic Brand Planner—a tool I created to help entrepreneurs navigate their branding journey with clarity and confidence. This planner walks you through the process of choosing colors, fonts, and other key elements that align with your brand’s unique personality. It’s more than just a checklist; it’s a roadmap designed to help you tap into the psychology of color and create a brand that stands out.
Infusing Your Personality into Your Brand
Jeremy and I also shared how we infuse our own personalities into our branding. For example, my love for the classic sophistication of black and his spontaneous embrace of pink may seem like small choices, but they tell a bigger story. These personal touches make our brand unique and relatable. It’s not about following trends; it’s about crafting a brand that feels authentically “you.”
Wrapping It Up: Color Your Brand with Confidence
Reflecting on our conversation, it’s clear that choosing the right colors for your brand is an art form in itself. It’s not just about what looks good—it’s about what feels right and what resonates with your audience. For us, creating an authentic brand has been key to building meaningful connections with our clients, and color has played a huge role in that.
As you continue to shape your brand, remember that every choice—whether it’s the color palette or your overall vibe—paints a picture of who you are. So, go ahead, color your brand boldly and unapologetically. Your brand is a reflection of your unique essence—let it shine.
Thanks for being part of this colorful journey! Let’s keep creating brands that are as vibrant and authentic as we are.
Want to know more about the psychology of color? Download our free Ultimate Guide to Color & File Types! This comprehensive, easy-to-follow resource is designed to help you understand the essentials of color formats and file types in branding and design.
For more insights and to catch a glimpse of the results of my headshot, follow us at @onbranddesigns, @profitablebranddesigner, and @profitable.brand.couple for your daily dose of creativity and business insights.
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We’re here to support you on your journey towards becoming a profitable brand designer. If you’ve enjoyed this episode, please subscribe, share it with fellow designers, and leave us a review on your favorite podcast platform. Your feedback helps us grow and create more content that helps you succeed.
But wait, there’s more! As a special thank you to our listeners, we’re offering an exclusive Branding Biz Bundle — absolutely free. This bundle is packed with resources to help you refine your branding skills, level up your design business, and attract your dream clients. It’s a treasure trove designed specifically for ambitious brand designers ready to make their mark on the world.
To grab your Free Branding Biz Bundle, simply visit the BBB page here and use code: podcastlistener. Enter your details, and get ready to take your branding business to new heights!
Here’s to your success, and remember — we’re in this together. 💼🎨✨
Until next time, keep designing and dreaming big!
~ Kim (and Jeremy)
