Eleanor R.

5 Essential Takeaways from 5 Years in the Brand Design Business 🎉

Oh, what a journey it’s been! We’ve spent five remarkable years collaborating with ambitious entrepreneurs and businesses like yours, helping create magnetic brand designs that stand the test of time. Together, we’ve built brands that climb mountains and shape the trajectory of success. As we turn the page to the next chapter, let us share the wisdom acquired from five exhilarating years in the brand design biz. Here are our top five takeaways:

1. Embrace Change: Flexibility Breeds Brilliance 💡🌱

In the ever evolving world of brand design, change is the only constant. Staying agile and adapting to new trends doesn’t just keep the creative juices flowing—it allows your brand to communicate unspoken desires and strike a chord with your target audience. A brand that adapts carries this secret weapon: the innate power to remain captivating and relevant through the sands of time.

2. Carve Your Niche: Stand Out, Make Your Mark 🚀🎯

In a marketplace bustling with talent and competition, brand differentiation is the holy grail. A strong brand identity, steeped in your unique selling proposition, empowers you to tower above the crowd and forge unwavering loyalty among your customers. Express your brand niche in every facet of your design—from the logo to the typography, and don’t shy away from showcasing your distinct personality. Dare to be different, and the world take notice.

3. Storytelling: The Heartbeat of Your Brand ❤️📖

A memorable brand design is a visual storyteller at its core. It conveys a narrative brimming with emotions, aspirations, and purpose. When crafting your brand identity, weave in the threads of your vision and mission. Invite your audience into your story, make them not just witnesses but participate in your journey. A gripping narrative fosters brand loyalty and creates a legacy that can withstand the trends and fads that occur.

4. Power of Consistency: Unwavering Focus, Unshakable Identity 🎯🪄

A harmonious brand design is not only pleasing to the eye, but a reflection of your business. Consistency lets your audience know who you are, what you stand for, and what they can expect from every interaction—no wild guesses or room for misinterpretation. Consistency in design is building trust, one brushstroke at a time.

5. Teamwork: Collaboration Breeds Success 💪🌟

Finally, and quite possibly most important—none of the successes we’ve witnessed over these five years would be possible without the magic of teamwork. Collaboration between brand designers and business owners is the catalyst that creates breathtaking designs. We’re not just talking about the artistic back and forth; truly immersive collaboration requires an open mind, keen ears, and empathetic understanding of the goals and dreams you hold dear.

These five takeaways have been the guiding light throughout our half-decade journey, shaping unforgettable brand designs and fueling dreams beyond imagination. The blend of adaptability, differentiation, storytelling, consistency, and teamwork—the pillars of our design ethos—empowers us to dive into uncharted waters and strengthen our commitment to crafting brand identities that aspire, inspire, and achieve.

Here’s to many more fantastic years of brand design mastery… and to YOU 🥂, for entrusting us with your ambitions, your visions, and the privilege of making them all come to life.

These 5 takeaways from years in the brand design trenches have hopefully sparked some inspiration. Ready to translate insights into action and elevate your brand design business?

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I condensed and simplified everything I have learned into The Profitable Brand Designer course to share my business knowledge with other brand designers aspiring to grow their own businesses. It can be hard trying to figure out what to do next or where to start, but my course gives you all the answers in one place.

The Profitable Brand Designer!


Here’s what I will teach you in The Profitable Brand Designer

How to market your business, build your reputation, and bring in the clients you want!

Marketing + Networking

How to shift your mindset and change your habits. Your mindset is one of the most important things when shifting from freelancer to CEO. 






My brand strategy process and deliverables I use to up-level my offerings so that I am able to charge more.

Foundation / Strategy 



Discover (or rediscover) your own brand. Make updates that will attract the types of clients you want - not the ones you have. From your portfolio to your web presence, the way you present your business reflects the work you’ll create for your clients.

Brand Revamp



Creating a brand and not just a logo. I show you how I build brand guidelines to up-level my offerings so that I am able to charge more. How to stand out with your social media presence and build your personal brand.

The Up-level



Getting to know your ideal clients and how to connect with them. Narrow down your niche! 

Client Avatar



The best systems and software to guide your clients through the sales process - from first interactions to final product presentation.