My entrepreneurial journey is one of not only business, but also love, personal growth, and introspection. When I began my journey, little did I know that I would find a partner to share in my exploration and learning.
I’m Kim Russo, owner of On Brand Designs and creator of the Profitable Brand Designer, and I’m delighted to share the wisdom and learning that I and my partner Jeremy and I have gained during our journey.
The Beginnings of On Brand Designs
My entrepreneurial story began in September 2018 with the launch of On Brand Designs. Creativity has always been a core part of my identity—from childhood drawings to specializing in packaging design at FIT in New York City. After over a decade of seeing my designs adorn store shelves, I was ready to step into the realm of business ownership. But, transitioning from a creative expert to a business-savvy entrepreneur meant bridging a significant gap in skills and mindset.
Meeting Jeremy: A Partnership Forms
The real transformation in my journey began when I met Jeremy. It wasn’t just a personal milestone; it catalyzed a profound shift in my business approach. As the world embraced lockdowns, Jeremy and I found ourselves blessed with the opportunity to bond deeply and refine our visions for the future.
Jeremy’s robust entrepreneurial spirit and astute business acumen were instrumental. His support helped me move beyond the freelancer’s mindset to embrace the broader responsibilities of a business owner. We invested time in learning, bravely navigated through challenges together, and slowly I transitioned into a role where I wasn’t just creating but also strategically growing my business.
Embracing Change and Community
A pivotal lesson in our journey was recognizing the power of mindset and community. As a natural introvert, the notion of networking was daunting. Yet, Jeremy’s outgoing nature and confidence inspired me to step beyond my comfort zone—transforming networking from a feared activity into an engaging and beneficial one.
This evolution wasn’t just about personal growth. It was crucial for the advancement of On Brand Designs. Networking, paired with a proactive approach to marketing and self-promotion, reshaped my business and set new benchmarks for what I could achieve.
Continuous Learning and Forward Outlook
Through our experiences, both personal and professional, Jeremy and I have learned that entrepreneurship is more than just a venture—it’s a continuous journey of learning and adaptation. Understanding the business side of creativity and investing in ourselves has been key to our success. Looking ahead, we’re excited about the future.
Our commitment is to keep sharing our insights and experiences, hoping to inspire and support others in their entrepreneurial pursuits. Growth, both personal and professional, remains our constant goal.
Follow the steps in this 2-part workbook and complete the steps that Kim took to manifest her dream partner Jeremy and dream business On Brand Designs.
We love creating content that inspires and empowers designers like you to turn your passion into profit. To keep the conversation going and connect with fellow creative entrepreneurs, follow us on social media:
📷Instagram: Check out our design inspirations and behind-the-scenes content. Follow us at @onbranddesigns, @profitablebranddesigner, and @profitable.brand.couple for your daily dose of creativity and business insights.
📽️YouTube: Want more than just audio? Subscribe to our channel, On Brand Designs, for video episodes, tutorials, and more that will help you elevate your business.
Want to turn your side hustle into a profitable business earning
6+ figures annually? Join other creative entrepreneurs in The Profitable Brand designer course here
We’re here to support you on your journey towards becoming a profitable brand designer. If you’ve enjoyed this episode, please subscribe, share it with fellow designers, and leave us a review on your favorite podcast platform. Your feedback helps us grow and create more content that helps you succeed.
But wait, there’s more! As a special thank you to our listeners, we’re offering an exclusive Branding Biz Bundle — absolutely free. This bundle is packed with resources to help you refine your branding skills, level up your design business, and attract your dream clients. It’s a treasure trove designed specifically for ambitious brand designers ready to make their mark on the world.
To grab your Free Branding Biz Bundle, simply visit the BBB page here and use code: podcastlistener. Enter your details, and get ready to take your branding business to new heights!
Here’s to your success, and remember — we’re in this together. 💼🎨✨
Until next time, keep designing and dreaming big!
~ Kim (and Jeremy)
